comScore Releases January 2012 U.S. Online Video Rankings
Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January

RESTON, Va., Feb. 20, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
January 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
—————————–
Property Total Unique Videos Minutes
Viewers (000)* per Viewer
(000)
— —-
Total Internet : Total Audience 181,115 39,995,849 1,354.7
——————————- ——- ———- ——-
Google Sites 151,989 18,633,743 448.7
———— ——- ———- —–
VEVO 51,499 716,608 62.2
—- —— ——- —-
Yahoo! Sites 49,215 538,260 57.4
———— —— ——- —-
Viacom Digital 48,104 507,046 58.0
————– —— ——- —-
Facebook.com 45,135 248,941 22.0
———— —— ——- —-
Microsoft Sites 41,491 558,017 51.3
————— —— ——- —-
AOL, Inc. 40,991 419,783 51.4
——— —— ——- —-
Hulu 31,383 877,388 189.0
—- —— ——- —–
Amazon Sites 27,906 86,705 19.7
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NBC Universal 27,096 95,034 17.2
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*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 5.6 billion video ads in January, with Hulu delivering the highest number of video ad impressions at 1.4 billion. Adap.tv ranked second overall (and highest among video ad exchanges/networks) with 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million. Time spent watching video ads totaled more than 2.3 billion minutes during the month, with Hulu delivering the highest duration of video ads at 540 million minutes. Video ads reached 47 percent of the total U.S. population an average of 38 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 43, while ESPN delivered an average of 20 ads per viewer.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
January 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
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Property Video Ads Total Ad Frequency % Reach
(000) Minutes (Ads per Total U.S.
(MM) Viewer) Population
— — —- ——- ———-
Total Internet : Total Audience 5,558,261 2,329 38.4 47.3
——————————- ——— —– —- —-
Hulu 1,446,618 540 43.1 11.0
—- ——— — —- —-
Adap.tv** 651,531 395 10.8 19.8
——- ——- — —- —-
BrightRoll Video Network** 598,353 370 6.1 32.3
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Tremor Video** 580,302 314 12.6 15.0
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Specific Media** 397,941 187 5.6 23.2
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Auditude, Inc.** 386,702 151 9.7 13.1
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Microsoft Sites 385,581 149 11.2 11.2
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SpotXchange Video Ad Marketplace** 356,755 207 10.3 11.3
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ESPN 343,801 131 20.0 5.6
—- ——- — —- —
Viacom Digital 286,024 123 12.8 7.3
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*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
**Indicates video ad exchange





















St. Kitt’s Sugar Industry Diversification Foundation, Fact or Fiction ???
February 12, 2012
According to the Government of St. Kitts & Nevis, an investment of $250,000 get you a passport. A passport goes for a $250,000 cash donation to the country’s Sugar Industry Diversification Foundation, which was set up to benefit retired sugar workers. “The Federation of St. Christopher and Nevis (also known as St. Kitts and Nevis) allows a person the opportunity to obtain citizenship trough its government sponsored investment program (“the Citizenship by Investment Program”). The Citizenship by Investment Program in St. Kitts and Nevis is the longest established economic citizenship program in the world having been established in 1984. The Citizenship by Investment Program is legitimate, well regulated and enjoys international approval and acceptance. Regulations for the Citizenship by Investment Program are provided for in the Citizenship Act and the Program is fully supported by the Sovereign Government of St. Kitts and Nevis.”
Investors can also buy approved real estate worth at least $400,000. However, the retired sugar workers have no idea where the money goes. Former Minister of national security, justice, and legal affairs Dywer Astaphan was quoted in the Buenos Aires Herald challenging the “transparency” of the SIDF (Sugar Industry Diversification Program).
Manipulation of trust issues are apparent in the government’s intentions, and it is abundantly clear that the retired sugar workers receive nothing, nor have access to this fund. In addition, why would a “an independent charitable foundation” have a private registration? SIDF.org, The sugar program’s website, is registered to:
Henley and Partners Holdings LTD.
The Financial Services Regulatory Commission “FSRC” was established under the Financial Services Regulatory Commission Act, No. 22 of 2009 to regulate the non-bank financial sector. According to the FSRC, The FSRC is responsible for regulating/supervising the following entities:-
Insurance Companies (Domestic and Captive)
Private Pension Plans
Money Services Businesses
Credit Unions
Trust and Corporate Service Providers
The Sugar Industry Diversification Program should qualify as a Private Pension Plan, it is registered by a privately held company. Is the FSRC, regulating or supervising the SIDF???