
“Cautiously optimisticâ€, due to a steady growth in visitors to the Cayman Islands as the worldwide economy thaws is how the Department of Tourism’s (DoT) top official predicted the local industry will fare in 2010.
Shomari Scott, the Cayman Islands’ Acting Director of Tourism, was interviewed by the webzine, Breaking Tourist News (BTN) at the Caribbean Hotel Association’s (CHA) “Caribbean Marketplace†event in Puerto Rico that ended last week.
“The Cayman Islands ended the last two months of the year on a positive note, up by five percent from the same months in the previous year,†Mr Scott told BTN, “in part due to the work of the private sector in bringing added-value promotions to the marketplace.â€
Approximately 400 supplier companies and destinations showcased their products to close to 900 buyers from US, UK, Canada, Europe and Latin America at the CHA Caribbean Marketplace, with approximately 1,600 attendees from 35 countries.
Mr Scott said he attended the CHA event to meet and cement relationships with wholesale partners and airline travel arms, solidify co-op marketing, discuss results and projections and changes in consumer behaviour. Crediting the Cayman government for working closely with the tourism sector, the largest employer in the Islands, Mr Scott told BTN of a number of initiatives in the next few months that should appeal to tourists abroad, targeting especially those in the US, UK and Canada.
“The Cayman Islands ‘Get Warm Winter’ promotion and ‘That’s So Cold’ contest are key initiatives for this winter,†said Mr Scott. “For travel from today through
15 May 2010, visitors can take advantage of upgrades, savings and free nights from multiple accommodations, dive operators and attractions on-island; including a free trip to the world-famous Stingray City.â€
Along with the free admission to Stingray City, 10 hotels and resorts, including the Ritz-Carlton, the Marriott of Grand Cayman, and the Westin Casuarina, are offering visitors one free night’s accommodation for booking a five-night stay until 15 May.
A direct flight from Washington, D.C., to George Town will cost only $125 during the same time period, and the “That’s So Cold†contest is a photo contest picturing a person’s coldest moments this winter to win a four-day Cayman vacation. The annual Cayman Cookout being held at the Ritz Carlton Grand Cayman this year 14 – 18 January is a world-class event, which draws visitors and highlights Cayman’s epicurean diversity.
“Additionally, there are some exciting SCUBA diving initiatives underway,†said Mr Scott. “In addition to the more than 250 dive sites currently in Grand Cayman, Little Cayman, and Cayman Brac, the Cayman Islands has acquired a retired US naval ship, the USS Kittiwake, which is slated to be sunk in Cayman’s waters this spring to serve as an exciting new dive attraction.â€
To help protect its thriving marine life, this new dive site will provide a necessary relief for some of the most frequently visited dive sites, Mr Scott told BTN, pointing also to the “Dive 365†promotion that suggests a different dive site each day of the year.
In another environmental initiative to protect the reef’s fragile ecosystem, new dive sites have been identified, resulting in 65 new sites in Grand Cayman, six in Cayman Brac, and eight in Little Cayman, which will allow other certain sites to be “rested.â€
The sinking of the Kittiwake and these other initiatives “prove the Cayman Islands’ commitment to protecting its reefs from environmental overuse,†said Mr Scott, “ensuring that many further generations can experience and enjoy the magnificent marine life unique to this Caribbean destination.â€
The tourism director pointed also to a growing trend in vacations, the family vacation, a natural fit with the Cayman Islands, which can differentiate itself from other sun, sand and sea destinations due to its “personality†combined with its world-class beaches and underwater environment.
“Cayman is one of the most vibrant, contemporary, continually-evolving societies in the Caribbean, with a worldly, welcoming and successful personality that, when combined with our natural beauty, creates a story that no other vacation destination can match,†said Mr Scott. “It is this compelling, unique personality that positions the Cayman Islands well to capitalize on the burgeoning family market.â€
Research has shown that in the midst of the current economic environment there is added interest in spending time with families, and family travel is expected to show significant growth over the next decade, according to Mr Scott.
“A unique summer programme is currently in the works for launch very soon,†he added. “Additionally, the five shades of Cayman blue water are found nowhere else, the diving is incredible and the destination is working to lead the region in sustainable initiatives and eco-friendly projects.â€
The Future of Caricom
THE prognosis for significant advancement in key sectors of the Caribbean Community (Caricom) during the upcoming decade does not appear at all encouraging.
Indeed, with a trend towards a narrow nationalism, masked in a few cases as new approaches in trade, immigration and economic policies, there lurks the danger of undermining the growth of a once-robust regional spirit to make a reality of the much talked about Caricom Single Market and Economy (CSME).
At present, while the Caricom Secretariat is preparing for the first inter-sessional meeting of Heads of Government for this year, scheduled for Dominica next month or early March, there are serious misgivings about the way forward for the single economy component of the flagship project -CSME.
The inter-sessional meeting in Roseau, which is to precede the regular annual Caricom summit, being planned for July in Port-au-Prince, Haiti, is expected to receive a report from Barbados’ Prime Minister David Thompson, on the CSME convocation he hosted last October.
It was an occasion when representatives of both the region’s private sector and labour movement did not spare criticisms of what they view as yawning gaps between official rhetoric and implementation actions to generate public confidence that arrangements for the CSME are indeed being seriously pursued.
A notable absentee at that event was the regional economist Prof Norman Girvan, author of a seminal report titled ’Towards a Single Economy and a Single Development Vision’’ that outlines the road map for strategising and implementation.
To say that Girvan has become disillusioned over the approaches to implementing the CSME project unanimously and enthusiastically endorsed by Caricom leaders, would be to recall a similar discouraging example as it relates to Prof Vaughn Lewis’ report on a new and more effective form of governance of Caricom.
Caricom remains divided on how to introduce what leading political and economic scholars, eminent private sector executives and others regard as a necessary new administrative architecture.
At its core, as long recommended in the 1992 report of the West Indian Commission, would be a team of eminent Caricom nationals (either three or five) armed with executive authority and focused on systematic implementation of unanimously adopted decisions by the Heads of Government.
If it’s not a case of a seeming reluctance by Caricom’s political directorate against sharing power with leading regional technocrats, or preferring to expediently hide behind notions of ’national sovereignty’’, then they need to come clean in 2010 on what are really the main barriers to the introduction of a more relevant and rewarding system of governance of Caricom.
It would, undoubtedly, have been painful for Sir Shridath Ramphal, who headed the West Indian Commission, to tell a forum of very distinguished West Indians in November last year in Port of Spain at a ’Symposium on Regional Progress and Challenges’’:
’As with West Indies cricket, regionalism can be damaged if we forget our trust and are ruled by short-term fixes. We did not become independent of Britain to scatter our regional heritage to the winds of passing fortune; but we are being tempted to do just that, and Caricom is blowing in the wind…’’
The former Commonwealth Secretary General and long-serving Chancellor of the University of the West Indies was to arrive at a bleak conclusion as he evaluated the current status quo of Caricom:
’The CSME has lost its credibility. Shame overwhelms us as we create the CCJ and cling, unwanted to the Privy Council. If things continue to fall apart like this, ’the centre will not hold’. Caricom is in comatose; and a coma can, without intensive care, precede death…’’
Ramphal had expressed the hope that the symposium could ’help bring us to our senses’’.
Alas, that hope has been often and variously expressed at every succeeding Caricom summit.
It would, therefore, be a most pleasant and warmly embraced development to learn that at their 31st annual summit in Haiti, Caricom leaders are finally ready to reveal a new commitment to bring closure to the many negative features and occurrences during the second half of the first decade of this century, and offer hope for the first half of this second decade when the CSME is slated for launch.