Has Starbucks lost its ’soul’?
Automatic espresso machines and streamlined store designs are symptoms of the furious growth to 13,000 stores at Starbucks Corp. – and, it seems, the loss of some cafe magic. Or so considers Chairman Howard Schultz in a memo to executives posted on starbucksgossip.com last week.
The company has confirmed the authenticity of the memo, Nichola Groom reports, with some suggestion from a [...]
